What should an event audit report include?
An event audit report is an operational explanation of how an event’s available inventory became reservations, sales, releases and attendance. It helps teams identify discrepancies before, during and after an onsale. It is not simply a revenue chart, and it should not be confused with a security audit log of staff actions.
What is the purpose of the report?
An event audit report helps organisers and ticketing teams reconcile inventory, ticket issuance and admissions for an event. It should make changes and discrepancies traceable, including what was available, held, allocated, sold, cancelled and scanned.
Which inventory numbers belong in it?
The report must state definitions and as-of timestamps. A basket reservation is not a completed sale; a ticket sold is not necessarily a person admitted. Capacity may also vary with seat plans, accessibility arrangements or event configurations.
How should totals reconcile?
Define one agreed stock equation for each inventory pool and explain exceptions, rather than assuming a universal formula. For a simple fixed-capacity event, the sum of currently available, actively reserved, valid issued and administratively blocked units should ordinarily reconcile to configured sellable capacity, provided no categories overlap.
For events with shared pools, multiple admissions or complex packages, reconcile at the underlying entitlement level first. Include a drill-down from summary discrepancies to the affected ticket IDs, orders or adjustments.
When should the audit run?
Use snapshots before going on sale, during major onsales, before doors, after gates close and when finance closes the event. Record the report generation time, filters, applied adjustments and the operator responsible for sign-off.
Nuweb’s public Event Audit Report description lists capacity, holds, complimentary tickets, reservations, sales and available stock in a consolidated event view.
Bottom line: a good event audit report shows not just totals, but why those totals changed.
How to reconcile capacity and sales
An event audit report should explain the state transitions behind the final total. If a seated event holds 1,000 places, 800 sold plus 80 complimentary plus 50 administrative holds leaves 70 potentially available only if those categories are mutually exclusive and there are no other commitments. The report should distinguish current stock from transaction history so refunded or reissued tickets do not appear as additional attendees. Include timestamps, operators responsible for manual changes, and a way to drill down from a summary to affected orders or seat IDs. Teams should reconcile the report to both scanning and financial records.