How does physical product fulfilment work alongside ticketing?
Physical product fulfilment in ticketing connects merchandise, printed items or event packages sold at checkout with picking, stock control, shipping or collection. A paid order is not the same as a dispatched product.
How are ticket delivery and merchandise fulfilment coordinated?
A ticket and a T-shirt may appear in one customer basket, yet follow different fulfilment lifecycles. The ticket can be issued immediately while a shirt needs size-specific stock, a dispatch address, packing and delivery tracking. Some operators allow collection at the venue rather than shipment.
What happens when a festival pass and merchandise order have different refund policies?
Consider a festival selling a weekend pass and a hoodie. If the customer cancels the pass, the hoodie may still be shippable or refundable under a different policy. The system must preserve the association with the original order while tracking fulfilment and refunds at item level.
What should organisers check before selling merchandise alongside tickets?
Test stock availability, address validation, partial shipments, merchandise-only refunds, collection without duplicate handover and fulfilment exports. Confirm the supplier responsible for dispatch and customer-service questions. Do not assume the ticketing platform itself is a warehouse-management system.