> For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://learn.nuwebgroup.com/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://learn.nuwebgroup.com/_mcp/server. # Understand ticketing technology > Independent explanations of ticketing technology: platforms and white-label infrastructure, APIs, inventory, checkout and payments, distribution and entry, data and security, scale, and choosing a provider. Clear, practical explanations of the technology behind ticket sales, operations and distribution. Every article answers its question first, then shows the way onward. Start with the fundamentals Browse the A–Z index **170** explanations · **9** topics · **8** organisation types ## Explore topics Each topic opens with its most foundational questions. #### Platforms & Infrastructure What platforms and infrastructure do, and which parts a business can control. * [What is a ticketing platform?](/platforms-infrastructure/what-is-a-ticketing-platform) * [What is white-label ticketing software?](/platforms-infrastructure/what-is-white-label-ticketing-software) * [Software vs platforms vs infrastructure](/platforms-infrastructure/ticketing-software-vs-platforms-vs-infrastructure-what-is-the-difference) [All Platforms & Infrastructure explanations →](/platforms-infrastructure) #### APIs & Integrations How ticketing connects to websites, apps and enterprise systems. * [What is a ticketing API?](/apis-integrations/what-is-a-ticketing-api) * [What is headless ticketing?](/apis-integrations/what-is-headless-ticketing) * [APIs, SDKs and webhooks compared](/apis-integrations/ticketing-apis-vs-sdks-vs-webhooks) [All APIs & Integrations explanations →](/apis-integrations) #### Events & Inventory How events, seating, allocations and availability are set up and kept accurate. * [What is ticket inventory?](/events-inventory/what-is-ticket-inventory) * [What is a ticket allocation?](/events-inventory/what-is-a-ticket-allocation) * [How do basket holds and reservations work?](/events-inventory/how-do-ticket-basket-holds-and-reservations-work) [All Events & Inventory explanations →](/events-inventory) #### Checkout & Commerce How purchasing, payments, pricing, fees and add-ons work. * [What makes a good checkout experience?](/checkout-commerce/what-makes-a-good-ticketing-checkout-experience) * [How do booking and service fees work?](/checkout-commerce/how-do-booking-fees-and-service-fees-work-in-ticketing) * [What is merchant of record?](/checkout-commerce/what-is-merchant-of-record-in-ticketing) [All Checkout & Commerce explanations →](/checkout-commerce) #### Distribution & Access How tickets are sold through channels, transferred and validated at entry. * [What is event access control?](/distribution-access/what-is-event-access-control) * [How does ticket scanning work?](/distribution-access/how-does-ticket-scanning-and-validation-work-at-events) * [What is official ticket resale?](/distribution-access/what-is-official-ticket-resale) [All Distribution & Access explanations →](/distribution-access) #### Data & Security What ticketing systems record, and how that data is reported and protected. * [What customer data is collected?](/data-security/what-customer-data-does-ticketing-software-collect) * [Who owns customer data?](/data-security/who-owns-customer-data-in-ticketing) * [Which security standards apply?](/data-security/what-security-standards-should-enterprise-ticketing-platforms-meet) [All Data & Security explanations →](/data-security) #### Scale & Reliability How systems cope with high-demand onsales and grow into new markets. * [What is an onsale?](/scale-reliability/what-is-an-onsale-in-ticketing) * [How are high-demand onsales handled?](/scale-reliability/how-do-ticketing-platforms-handle-high-demand-onsales) * [How do virtual waiting rooms work?](/scale-reliability/how-do-virtual-waiting-rooms-work-for-ticket-sales) [All Scale & Reliability explanations →](/scale-reliability) #### Strategy & Selection How organisations choose a provider and plan builds and migrations. * [Should you build or buy ticketing technology?](/strategy-selection/should-a-ticketing-company-build-or-buy-its-technology) * [What to ask a provider before signing](/strategy-selection/what-questions-should-you-ask-a-ticketing-provider-before-signing) * [How do you plan a low-risk migration?](/strategy-selection/how-do-you-plan-a-low-risk-ticketing-platform-migration) [All Strategy & Selection explanations →](/strategy-selection) #### Organisation Guides How requirements differ for venue groups, theatres, stadiums, festivals and more. * [What do multi-venue groups need?](/by-organisation/what-ticketing-capabilities-do-multi-venue-groups-need) * [What do theatres need?](/by-organisation/what-ticketing-capabilities-do-theatres-need) * [What do sports teams and stadiums need?](/by-organisation/what-ticketing-capabilities-do-sports-teams-and-stadiums-need) [All Organisation Guides explanations →](/by-organisation) ## Start with the fundamentals Five explanations most other topics build on. #### [What is a ticketing platform?](/platforms-infrastructure/what-is-a-ticketing-platform) The software that creates events, sells tickets and manages orders, from onsale to entry. #### [What is white-label ticketing software?](/platforms-infrastructure/what-is-white-label-ticketing-software) Selling under your own brand on another company's technology, and what branding does not decide. #### [What is a ticketing API?](/apis-integrations/what-is-a-ticketing-api) How applications read and change ticketing data, and why viewing availability is not reserving. #### [What is headless ticketing?](/apis-integrations/what-is-headless-ticketing) Separating the customer-facing interface from the backend that keeps authority over orders. #### [What is ticket inventory?](/events-inventory/what-is-ticket-inventory) Capacity, inventory and availability, and how stock changes state during an onsale. #### [Browse all articles A–Z](/topics-a-z) Every explanation in the Learning Centre, listed alphabetically by topic. ## Explore by organisation Guides to the workflows that matter to each type of organisation. #### [Established ticketing businesses](/by-organisation/what-technology-do-established-ticketing-businesses-need) Brand, APIs, finance and platform #### [Multi-venue groups](/by-organisation/what-ticketing-capabilities-do-multi-venue-groups-need) Venues, brands, staff and reporting #### [Theatres](/by-organisation/what-ticketing-capabilities-do-theatres-need) Seating, subscriptions and patron relationships #### [Sports teams and stadiums](/by-organisation/what-ticketing-capabilities-do-sports-teams-and-stadiums-need) Season tickets, transfers and admission #### [Multi-day festivals](/by-organisation/what-ticketing-capabilities-do-multi-day-festivals-need) Day passes, upgrades and zones #### [Visitor attractions](/by-organisation/what-ticketing-capabilities-do-visitor-attractions-need) Timed entry, memberships and capacity #### [Conferences and exhibitions](/by-organisation/what-ticketing-capabilities-do-conferences-and-exhibitions-need) Delegates, sessions, badges and exhibitors #### [Agencies and integrators](/by-organisation/what-ticketing-integration-tools-do-agencies-and-systems-integrators-need) APIs, sandboxes and embed tools ## How these explanations are written #### Answer first Every article answers its question in the opening paragraph, before the detail. #### Provider-neutral You should understand each topic fully without contacting Nuweb or any other supplier. #### Labelled examples and named sources Nuweb examples and hypothetical figures are labelled, and public sources are linked with what they show.