> For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://learn.nuwebgroup.com/apis-integrations/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://learn.nuwebgroup.com/_mcp/server. # APIs & Integrations > Learn how ticketing APIs, webhooks, SDKs and embedded components connect ticketing systems with websites, apps and other business software. **Ticketing integrations let other software exchange information and permitted actions with a ticketing system.** A venue's app might read event availability, a membership service might recognise a signed-in member, and a finance system might receive completed orders. What an integration can do depends on the interfaces the provider exposes and the permissions granted to that integration. ## Start here #### [What is a ticketing API?](/apis-integrations/what-is-a-ticketing-api) Learn how event ticketing APIs connect event, availability and booking data with websites and apps, plus the difference between APIs, webhooks and SDKs. #### [What is headless ticketing?](/apis-integrations/what-is-headless-ticketing) Understand headless ticketing architecture, how APIs connect a custom frontend to ticketing services, and its benefits, limits and alternatives. #### [What is embedded ticketing?](/apis-integrations/what-is-embedded-ticketing) How embedded ticketing works inside websites and apps, the main integration approaches, and the difference between embedded, hosted and headless ticketing. #### [What is the difference between ticketing APIs, SDKs and webhooks?](/apis-integrations/ticketing-apis-vs-sdks-vs-webhooks) Compare ticketing APIs, SDKs and webhooks, including when each is used for event discovery, checkout, order updates and app integrations. #### [Hosted vs embedded vs headless ticketing: what is the difference?](/apis-integrations/hosted-vs-embedded-vs-headless-ticketing-what-is-the-difference) Compare hosted, embedded and headless ticketing models by control, implementation effort and ownership. ## Key ideas in this subject #### APIs, webhooks and SDKs do different jobs An API answers requests, a webhook reports that something happened, and an SDK makes an API easier to use. Many integrations combine all three. #### Reading data is not the same as changing it Permission to list events may not include reserving or ordering. Showing a seat as available does not hold it; only a reservation or booking does. #### There is more than one way to connect a journey Teams can build against APIs, embed a ready-made component, or hand the customer to a hosted checkout. Each moves work between business and provider. #### Access should be as narrow as the job requires Credentials decide which events, customers and actions an integration can reach. Granting only what it needs limits damage if something goes wrong. ## Reading paths All 21 explanations in APIs & Integrations, in 4 reading paths. #### 1 · API fundamentals * [What is a ticketing API?](/apis-integrations/what-is-a-ticketing-api) * [What is the difference between ticketing APIs, SDKs and webhooks?](/apis-integrations/ticketing-apis-vs-sdks-vs-webhooks) * [What is a ticketing webhook?](/apis-integrations/what-is-a-ticketing-webhook) * [What is a ticketing SDK?](/apis-integrations/what-is-a-ticketing-sdk) * [What is an API-first ticketing platform?](/apis-integrations/what-is-an-api-first-ticketing-platform) * [What is event-driven architecture in ticketing?](/apis-integrations/what-is-event-driven-architecture-in-ticketing) #### 2 · Headless and embedded delivery * [What is headless ticketing?](/apis-integrations/what-is-headless-ticketing) * [What is embedded ticketing?](/apis-integrations/what-is-embedded-ticketing) * [Hosted vs embedded vs headless ticketing: what is the difference?](/apis-integrations/hosted-vs-embedded-vs-headless-ticketing-what-is-the-difference) * [How can you embed ticketing into an existing website or app?](/apis-integrations/how-to-embed-ticketing-into-a-website-or-app) * [How do you embed a ticketing seat map in an application?](/apis-integrations/how-do-you-embed-a-ticketing-seat-map-in-an-application) * [Can you replace a ticketing backend without rebuilding the frontend?](/apis-integrations/can-you-replace-a-ticketing-backend-without-rebuilding-the-frontend) #### 3 · Building with APIs * [What can developers build with a ticketing API?](/apis-integrations/what-can-developers-build-with-a-ticketing-api) * [How do you build a custom ticketing checkout with APIs?](/apis-integrations/how-to-build-a-custom-ticketing-checkout-with-apis) * [How should ticketing APIs handle authentication, errors and versioning?](/apis-integrations/how-should-ticketing-apis-handle-authentication-errors-and-versioning) * [How do you evaluate a ticketing API and its documentation?](/apis-integrations/how-to-evaluate-a-ticketing-api-and-its-documentation) * [Custom vs prebuilt ticketing integrations: which should you use?](/apis-integrations/custom-vs-prebuilt-ticketing-integrations-which-should-you-use) #### 4 · Enterprise and data integrations * [How do you integrate ticketing into an enterprise technology stack?](/apis-integrations/how-to-integrate-ticketing-into-an-enterprise-technology-stack) * [How do ticketing systems integrate with CRM, ERP and finance software?](/apis-integrations/how-do-ticketing-systems-integrate-with-crm-erp-and-finance-software) * [How does ticketing integrate with membership and loyalty systems?](/apis-integrations/how-does-ticketing-integrate-with-membership-and-loyalty-systems) * [How do ticketing platforms connect to data warehouses?](/apis-integrations/how-do-ticketing-platforms-connect-to-data-warehouses) ## How this subject connects to others #### [Platforms & Infrastructure](/platforms-infrastructure) How much of the experience a business controls decides whether it needs APIs at all. #### [Events & Inventory](/events-inventory) Integrations that show or reserve tickets depend on how inventory is modelled. > How ticketing connects to websites, apps, identity and enterprise systems. ## Docs - [What is a ticketing API?](https://learn.nuwebgroup.com/apis-integrations/what-is-a-ticketing-api.md): Learn how event ticketing APIs connect event, availability and booking data with websites and apps, plus the difference between APIs, webhooks and SDKs. - [What is the difference between ticketing APIs, SDKs and webhooks?](https://learn.nuwebgroup.com/apis-integrations/ticketing-apis-vs-sdks-vs-webhooks.md): Compare ticketing APIs, SDKs and webhooks, including when each is used for event discovery, checkout, order updates and app integrations. - [What is a ticketing webhook?](https://learn.nuwebgroup.com/apis-integrations/what-is-a-ticketing-webhook.md): Learn how ticketing webhooks notify other systems about orders, refunds and admissions, plus delivery security, retries and implementation risks. - [What is a ticketing SDK?](https://learn.nuwebgroup.com/apis-integrations/what-is-a-ticketing-sdk.md): A definition of a ticketing software development kit and how SDKs differ from APIs, widgets and webhooks. - [What is an API-first ticketing platform?](https://learn.nuwebgroup.com/apis-integrations/what-is-an-api-first-ticketing-platform.md): Learn what API-first means in ticketing, how it differs from merely offering an API, and how to evaluate an API-first ticketing architecture. - [What is event-driven architecture in ticketing?](https://learn.nuwebgroup.com/apis-integrations/what-is-event-driven-architecture-in-ticketing.md): An explanation of event-driven ticketing integrations, their benefits and the delivery guarantees teams must design for. - [What is headless ticketing?](https://learn.nuwebgroup.com/apis-integrations/what-is-headless-ticketing.md): Understand headless ticketing architecture, how APIs connect a custom frontend to ticketing services, and its benefits, limits and alternatives. - [What is embedded ticketing?](https://learn.nuwebgroup.com/apis-integrations/what-is-embedded-ticketing.md): How embedded ticketing works inside websites and apps, the main integration approaches, and the difference between embedded, hosted and headless ticketing. - [Hosted vs embedded vs headless ticketing: what is the difference?](https://learn.nuwebgroup.com/apis-integrations/hosted-vs-embedded-vs-headless-ticketing-what-is-the-difference.md): Compare hosted, embedded and headless ticketing models by control, implementation effort and ownership. - [How can you embed ticketing into an existing website or app?](https://learn.nuwebgroup.com/apis-integrations/how-to-embed-ticketing-into-a-website-or-app.md): Compare hosted checkout links, embedded widgets and API-led ticketing integrations for websites and apps, including identity, analytics and security. - [How do you embed a ticketing seat map in an application?](https://learn.nuwebgroup.com/apis-integrations/how-do-you-embed-a-ticketing-seat-map-in-an-application.md): Understand seat-map integration, authoritative inventory, accessible selection and booking handoff within a custom ticketing experience. - [Can you replace a ticketing backend without rebuilding the frontend?](https://learn.nuwebgroup.com/apis-integrations/can-you-replace-a-ticketing-backend-without-rebuilding-the-frontend.md): Understand when a ticketing frontend can survive a backend migration, which contracts must remain stable and how to reduce cutover risk. - [What can developers build with a ticketing API?](https://learn.nuwebgroup.com/apis-integrations/what-can-developers-build-with-a-ticketing-api.md): Explore practical ticketing API use cases, from event discovery and custom booking journeys to membership, reporting and operational integrations. - [How do you build a custom ticketing checkout with APIs?](https://learn.nuwebgroup.com/apis-integrations/how-to-build-a-custom-ticketing-checkout-with-apis.md): Understand the architecture of a custom ticketing checkout using APIs, including inventory reservations, identity, payments, failure handling and hosted handoffs. - [How should ticketing APIs handle authentication, errors and versioning?](https://learn.nuwebgroup.com/apis-integrations/how-should-ticketing-apis-handle-authentication-errors-and-versioning.md): How authentication, authorisation, error contracts, retries and API version changes should work in ticketing integrations. - [How do you evaluate a ticketing API and its documentation?](https://learn.nuwebgroup.com/apis-integrations/how-to-evaluate-a-ticketing-api-and-its-documentation.md): A practical framework for evaluating ticketing API capability, documentation, sandbox access, reliability, security, support and integration effort. - [Custom vs prebuilt ticketing integrations: which should you use?](https://learn.nuwebgroup.com/apis-integrations/custom-vs-prebuilt-ticketing-integrations-which-should-you-use.md): A decision guide to custom, connector-based and middleware integration approaches for ticketing systems. - [How do you integrate ticketing into an enterprise technology stack?](https://learn.nuwebgroup.com/apis-integrations/how-to-integrate-ticketing-into-an-enterprise-technology-stack.md): Understand how enterprise ticketing connects with identity, CRM, membership, payments, finance and analytics, including systems of record and governance. - [How do ticketing systems integrate with CRM, ERP and finance software?](https://learn.nuwebgroup.com/apis-integrations/how-do-ticketing-systems-integrate-with-crm-erp-and-finance-software.md): How to connect ticketing orders, customers, inventory and settlements with wider enterprise systems without duplicating authority. - [How does ticketing integrate with membership and loyalty systems?](https://learn.nuwebgroup.com/apis-integrations/how-does-ticketing-integrate-with-membership-and-loyalty-systems.md): Understand how ticketing connects to memberships, loyalty accounts and benefits systems for eligible access, pricing, identity and reporting. - [How do ticketing platforms connect to data warehouses?](https://learn.nuwebgroup.com/apis-integrations/how-do-ticketing-platforms-connect-to-data-warehouses.md): How ticketing data moves into analytical warehouses through APIs, scheduled exports and event streams.